Brits buy more attire than some other European nation, burning through £2.7 billion ($3.5 billion) on design that they just wear once. The author of a design innovation organization called By Rotation is planning to change buyer propensities, and help the planet for sure. U.K.- based, India-conceived and Singapore-raised Eshita Kabra thought of the thought when she was arranging her wedding trip. “I turned to social media for ideas on what to wear, and always saw influencers on social media