Esteban Merlo and The Real Estate Developers Journey a strategic view of real estate development
In real estate development, the most decisive moments often occur long before any construction begins. Land selection, feasibility analysis, risk evaluation, and strategic alignment tend to define the long term outcome of a project well ahead of execution. This early stage perspective is central to the professional approach of Esteban Merlo, a real estate developer whose work emphasizes structured decision making and long term planning.Rather than viewing development as a construction driven activity, Merlo approaches it as a discipline rooted
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