Gift Card Market: Unwrapping Growth Opportunities in a Dynamic Landscape, 2033

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In 2022, the Gift Card Market witnessed a revenue of US$ 0.49 billion, and its trajectory points towards accelerated demand, particularly with leading market players holding substantial shares globally and regionally. Projections indicate that the global market is poised to reach US$ 1.67 billion by 2033, experiencing a robust Compound Annual Growth Rate (CAGR) of approximately 11.7% from 2023 to 2033. Throughout this forecast period, the gift card market is expected to thrive, driven by the continually evolving purchasing habits of consumers. Simultaneously, the use of gift cards for employee rewards and recognition in commercial sectors is anticipated to rise, further fueling growth. The expanding popularity of e-gifting is also foreseen as a significant contributor to industry growth.

A comprehensive analysis of challenges faced by gift card providers has been undertaken in a recent study by Persistence Market Research, shedding light on various complexities within the industry. Notably, the market exhibited substantial growth at a rate of 8.2% during the historic period from 2017 to 2022. Looking ahead, the gift card industry is poised to maintain a positive outlook throughout the projected period. The rising prominence of partial redemption as a key feature of gift cards, coupled with the influential role of growing M-commerce and e-Commerce, is significantly propelling industry expansion. Moreover, the industry benefits from the extensive customization and personalization options offered by gift cards, contributing to anticipated market growth.

In their pursuit of market dominance, key players are actively expanding their operations and market reach through strategic alliances, partnerships with competitors, affiliates, suppliers, and service providers. According to estimates from Persistence Market Research, gift card sales are expected to experience an impressive 11.7% CAGR between 2023 and 2033, underscoring the continued growth potential within the sector.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2032 – By Product Type, Application, End-user, and Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa):

Market Drivers:

Consumer Preferences and Convenience:

Gift cards are popular because they offer a convenient and flexible gifting option. Consumers appreciate the ability to give their recipients the freedom to choose their preferred products or services.

Digital Transformation:

The increasing shift towards digital platforms and online shopping has led to a growing demand for digital gift cards and e-gift cards. Digital formats provide ease of purchase, delivery, and redemption.

Corporate Incentives and Rewards:

Many businesses use gift cards as incentives for employees, rewards for customers, or as part of loyalty programs. The corporate sectors adoption of gift cards contributes significantly to market growth.

Special Occasions and Seasonal Gifting:

Gift cards are popular during holidays, birthdays, and other special occasions. The market often experiences spikes in sales during peak gifting seasons, driving overall market growth.

Customization and Personalization:

Gift cards are becoming more customizable, allowing both consumers and businesses to add a personal touch. Customization options may include personalized messages, themes, or even the ability to upload personal images.

Its crucial to note that market dynamics can change over time, and staying informed about the latest trends and developments is essential for a comprehensive understanding of the gift card market.

Market Trends in the Gift Card Industry:

Digital Dominance:

Digital gift cards continue to gain popularity due to their convenience and ease of use. Mobile apps and online platforms have become preferred channels for purchasing and redeeming gift cards.


Personalized gift cards are on the rise, allowing consumers to customize the design, add personal messages, and even upload images. This trend enhances the emotional value of the gift.

Eco-Friendly Options:

With increasing environmental consciousness, there is a growing demand for eco-friendly gift card options. Brands are exploring sustainable materials and digital alternatives to traditional plastic cards.

Multi-Brand and Multi-Functional Cards:

Consumers are showing interest in gift cards that can be used across multiple brands or for various purposes (e.g., dining, shopping, entertainment). This flexibility enhances the appeal of gift cards.

Blockchain Integration:

Some companies are exploring blockchain technology to enhance the security and transparency of gift card transactions. This can also help in preventing fraud and ensuring the legitimacy of gift cards.

Latest Developments:

Mobile Wallet Integration:

Gift cards are increasingly integrated into mobile wallet apps, allowing users to store and manage their gift cards alongside other payment methods. This integration streamlines the redemption process.

Augmented Reality (AR) Experiences:

Some companies are incorporating AR features into their gift cards, offering recipients an interactive and engaging experience. This trend aims to make the act of receiving and using gift cards more memorable.

Subscription-Based Gift Cards:

Subscription models for gift cards are emerging, where users can receive regular gift cards for a specific period. This model often targets sectors like streaming services, food delivery, and more.

Data Analytics for Personalization:

Companies are leveraging data analytics to understand consumer preferences better. This information is used to recommend personalized gift cards, improving the overall customer experience.

Contactless and QR Code Technology:

The use of contactless technology and QR codes on gift cards is becoming more prevalent. This not only aligns with current payment trends but also provides a safer and more convenient experience, especially in a post-pandemic world.

Regulatory Compliance:

There is an increased focus on regulatory compliance to ensure transparency in the gift card industry. This includes adherence to regional laws regarding expiration dates, fees, and disclosure requirements.

Remember to check for the most recent sources to get the latest updates on market trends and developments in the gift card industry.

Market Segmentation:

Merchant Type

  • Restaurants
  • Department Stores
  • Grocery Stores
  • Supermarkets/Hypermarkets
  • Discount Stores
  • Coffee Shops
  • Entertainments
  • Salons/Spa
  • Book Store
  • Home Decor Stores
  • Gas Stations
  • Visa/Master Card/American Express Gift Card
  • Others


  • Universal Accepted Open Loop
  • Restaurant Closed Loop
  • Retail Closed Loop
  • Miscellaneous Closed Loop
  • E-Gifting


  • Business
    • Small and Medium Enterprises
    • Large Enterprises
  • Individuals

Price Range

  • High (Above 400 US$)
  • Medium (200-400 US$)
  • Low (0-200 US$)

Sales Channel

  • Online
  • Offline


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

Key Players:, Inc.: As a global e-commerce giant, Amazon plays a significant role in the gift card market, offering a wide range of options across various categories.

Walmart Inc.: Walmart, a retail behemoth, is a major player in the gift card space, providing diverse options for consumers in its stores and online.

The Home Depot, Inc.: A leading home improvement retailer, The Home Depot is a key player in the gift card market, catering to customers looking for products related to home improvement and construction.

Starbucks Corporation: Renowned for its coffee and coffeehouse experience, Starbucks is a major player in the gift card market, offering cards that appeal to coffee enthusiasts.

Apple Inc.: Apple, with its ecosystem of products and services, has a significant presence in the gift card market, allowing users to purchase apps, music, and other digital content.

Target Corporation: Target, a major retail chain, is a key player in the gift card market, offering a diverse selection of products for consumers.

Best Buy Co., Inc.: A leading electronics retailer, Best Buy is a major participant in the gift card market, providing options for consumers interested in technology and entertainment.

Visa Inc.: As a global payments technology company, Visa plays a crucial role in the gift card market by providing prepaid and reloadable gift cards accepted at various merchants.

Mastercard Incorporated: Similar to Visa, Mastercard offers prepaid and gift card solutions, enabling users to make purchases at a wide range of establishments.

Sephora: Known for its cosmetics and beauty products, Sephora is a significant player in the gift card market, catering to consumers interested in skincare, makeup, and beauty.

Market Challenges:

The Gift Card Market, despite its widespread popularity, faces several challenges that shape its dynamics and impact the industry players. One of the prominent challenges is the risk of fraud and security concerns associated with gift card transactions. As the market continues to expand, so does the sophistication of fraudulent activities, including unauthorized use, counterfeit cards, and hacking of digital gift card platforms. This necessitates constant innovation in security measures to protect both consumers and businesses. Additionally, the market grapples with the issue of unused or partially used gift cards, leading to unredeemed value and financial losses for retailers. Striking the right balance between consumer convenience and business profitability remains a delicate challenge for industry stakeholders. Furthermore, the evolving regulatory landscape and taxation policies add complexity to gift card operations, requiring businesses to stay agile and compliant. As the market becomes increasingly saturated, attracting and retaining customer interest poses a challenge, demanding creative marketing strategies and enhanced personalization to stand out in a competitive landscape. Overall, addressing these challenges requires collaborative efforts from industry participants, regulators, and technology providers to foster a secure and thriving Gift Card Market.

About Persistence Market Research:

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges.

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part.


Persistence Market Research

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Survey Number 103, Baner

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Pune 411045 India

Email: [email protected]


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