BurnesSEO Launches Generative Engine Optimisation Service for South African Businesses

BurnesSEO, a South African digital growth studio based in Highbury, Meyerton, today announced the launch of a dedicated Generative Engine Optimisation (GEO) service.

Meyerton, Gauteng, South Africa, 18th Aug 2026 — BurnesSEO, a South African digital growth studio based in Highbury, Meyerton, today announced the launch of a dedicated Generative Engine Optimisation (GEO) service, designed to help local businesses become visible inside the AI-generated answers produced by ChatGPT, Google AI Overviews, Perplexity and Gemini rather than only in traditional blue-link search results.

The new offering responds to a rapid shift in how South African consumers discover service providers. According to Google’s own guidance on AI features in search, “AEO” (Answer Engine Optimisation) and “GEO” (Generative Engine Optimisation) describe the practice of preparing content so AI-powered engines can surface, cite and synthesise it within their responses (Google Search Central). HubSpot’s recent GEO dataset reports that ChatGPT now reaches roughly 900 million weekly active users, that 60 percent of Google searches end without a click, and that AI-referred traffic has climbed 600 percent since January 2025 (HubSpot Marketing Blog).

“Most South African service businesses have spent the last fifteen years learning how to win the blue links. The next fifteen years will be about winning the AI answer,” said Bibi Burness, Founder and Director of BurnesSEO. “Generative Engine Optimisation is not a replacement for search engine optimisation; it is the next layer of it. The companies that get cited inside ChatGPT and Google AI Overviews in the next twelve months will own the next decade of discovery, and most local competitors have not even started measuring their AI visibility yet.”

GEO is the practice of optimising digital content — including structured data, entity references, citation signals, factual clarity and author authority — so that large language models identify, trust and reference a brand inside AI-generated answers, rather than treating that brand as invisible beneath a generic response (Semrush). As the Geo Guide 2026 notes, GEO “adds a discoverability layer” rather than replacing traditional SEO (LLMrefs).

BurnesSEO’s GEO service is delivered as a standalone engagement or as an add-on to the studio’s existing local SEO, national SEO and AI marketing automation bundles, which start at R10,000 per month. The studio is also offering a free AI Visibility Score tool that benchmarks where a business currently appears — or fails to appear — across the four leading AI search engines.

The launch reinforces BurnesSEO’s positioning as an AI-first specialist studio for South African service businesses. Founded and led by Bibi Burness, the team includes Shané Van Staden (Digital Marketing Specialist) and Caitlyn Martin (Web Designer and Digital Marketer). The studio operates from Meyerton and serves clients across Gauteng with remote delivery nationwide.

“Local service businesses are the most exposed to this shift,” Burness added. “When a homeowner in Johannesburg asks an AI which plumber to call, the answer comes from the model, not from the directory. If a business is not cited, it does not exist in that conversation. The studio’s job is to make sure its clients are cited accurately, in the right towns, and in front of the right buyers.”

About BurnesSEO

BurnesSEO is a specialist digital growth studio based in Highbury, Meyerton, Gauteng, South Africa. The studio builds SEO, GEO and AI-powered marketing strategies for South African service businesses, designed to make its clients “impossible to ignore.” Service offerings include local SEO, national SEO, Google Ads management, Generative Engine Optimisation, AI marketing automation and website design. Packages start at R10,000 per month. The team is led by Bibi Burness and built around a tight in-house roster that serves clients across Gauteng and beyond. For a free benchmark, request the AI Visibility Score

Media Contact

Organization: Burnesseo Seo consultating

Contact Person: Bibi Burness

Website: https://burnesseo.co.za/

Email: Send Email

Contact Number: +27729850426

Address:19 Kransvalk Rd, Highbury, Meyerton, 1961

Address 2: henley on klip

City: Meyerton

State: Gauteng

Country:South Africa

Release id:48218

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